Disney CEO says 40% of upfront ad sales went to streaming or digital
4:10 pm Monday, June 14th, 2021
LOS ANGELES (Reuters) – Walt Disney Co’s advertising revenue for the upcoming fall television season rose by “double-digits” from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday.
About 40% of sales during the “upfront” sales period went to streaming or digital ads, Chapek said at Credit Suisse’s virtual Communications Conference.
(Reporting by Lisa Richwine; Editing by Leslie Adler)
