Birkenstock clog sales drive fourth-quarter results beat
10:18 am Wednesday, December 18th, 2024
By Juveria Tabassum and Helen Reid
(Reuters) -Birkenstock beat market expectations for fourth-quarter results on Wednesday, helped by robust demand for its pricey footwear, sending the company’s shares up 9% before the bell.
With fresh styles becoming a priority for consumers, Birkenstock’s sandals and closed-toe clogs have drawn new customers both at its own stores and at retailers.
The company bypassed steep discounting trends evident during the holiday shopping season, which Birkenstock executives said was off to a strong start globally.
“The expansion of ranges into more closed-toe silhouette has helped boost revenue, given that they offer multi-season wear,” Susannah Streeter, head of money and markets at Hargreaves Lansdown, said.
Germany-based Birkenstock’s average selling prices across its product range were up 8% in fiscal 2024, in part due to higher sales of clogs, the company said, adding that closed-toe styles now made up about a third of its business.
The company has invested in expanding its global store presence and increasing manufacturing capacity this year to meet demand.
While it led to a 330-basis point drop in gross margins in fiscal 2024, Birkenstock signaled a recovery in margins in fiscal 2025 as it ramps up production from new facilities.
The company’s fourth-quarter revenue of 455.8 million euros ($478.27 million) beat the average analyst estimate of 439.2 million euros, according to data compiled by LSEG.
However, Birkenstock’s forecast for fiscal 2025 revenue to increase between 15% and 17% was below estimates of 17.5% growth.
“It would appear with this incredibly healthy growth, the company is choosing to adopt a conservative approach that they expect to be able to meet and beat,” BMO Capital Markets analyst Simeon Siegel said.
On an adjusted basis, Birkenstock earned 0.29 euro per share beating estimates of 0.26 euro.
($1 = 0.9530 euros)
(Reporting by Juveria Tabassum in Bengaluru and Helen Reid in London; Editing by Shounak Dasgupta)
