Ford discounts Mustang Mach-E electric SUVs in China
5:13 am Wednesday, March 08th, 2023
SHANGHAI (Reuters) -Ford Motor said on Wednesday it was offering a discount of 40,000 yuan ($5,700) on its Mustang Mach-E electric SUVs in China until the end of April.
Mustang Mach-E cars were now available in China at prices starting at 209,900 yuan in China after the discount, a company representative at Ford China said.
The U.S. automaker had already slashed Mach-E prices by as much as $5,900 in its home market following rival Tesla’s price cuts for the best-selling Model Y crossover.
Ford said in November it was accelerating Mustang Mach-E production and targeting a global annual output rate of 270,000 by the end of 2023, including its China production. It builds the Mach-E in Mexico and China.
Ford sold 39,458 Mach-Es in the U.S. last year, 45% more than in 2021.
However, Mach-E sales last year in China, the world’s largest auto market, were minimal – just 7,782 units. Tesla sold 455,091 Model Ys in China in the same year, according to data from China Association of Automobile Manufacturers (CAAM).
($1 = 6.9636 yuan)
(Reporting by Zhang Yan and Brenda Goh; Editing by Tom Hogue and Bradley Perrett)
